Thanks for sharing the link Lawrence. In reading it, I come away with the sense that it will be hard to reach an unknown teen audience with tools such as SnapChat and Instagram. It seems that the people using it are mostly wanting to be anonymous, except within a very small community of friends.
I am not using either of them, so I cannot say I understand how they work, but how would a teen cafe leader or our network use these two tools to reach teens interested in how STEM impacts their life? I noted that there were hash tags used in both, so do we use a suite of STEM related hashtags to reach teens?
Does anyone know how that might work?