Jessica (Principal, J. Sickler Consulting) is a researcher, evaluator, educator, and consultant who helps organizations know what works and why in their informal education efforts. As an experienced researcher, evaluator, educator, and consultant, Jessica has spent more than 15 years helping organizations and programs understand, embrace, and implement evaluation and audience research in their quest for improvement and community impact. Her approach to evaluation emphasizes the needs of educators, striving to make evaluation a tool that provides clear evidence and sparks insights for improvement and innovation. Jessica holds an M.S.Ed. from Bank Street College of Education in museum education and K-6 teaching.